WELCOME TO THE PURSUE ICELAND JOURNAL
This is our new space to share what’s happening behind the scenes - stories from the road, big moments for our teams, new partnerships, standout trips, and the occasional wild Iceland travel tale. Every couple of weeks we’ll bring you something fresh from our world of sports, travel, and adventure. If you’re curious about where Icelandic golf, soccer, and experience-based travel are headed, you’re in the right place.
02
ReyCup returns to Reykjavík this summer, bringing together top youth teams from across Iceland, Europe, and North America for a tournament unlike anything else. Great competition, midnight-sun football, pool parties, BBQ nights, and everything your players need - fields, food, fun -within a 5–10 minute walk.
More than 60 international teams have taken part through the years, including clubs from England, Denmark, Sweden, Germany, the USA, and Canada. With full-board packages, hotel upgrades, Blue Lagoon add-ons, and custom Iceland excursions, Pursue Iceland makes the entire trip effortless for teams already registered and those still looking to join.
Spots are limited; discover why ReyCup is the perfect mix of football and adventure.
01
We’re kicking off our new Pursue Iceland Journal with exciting news: our golf division has been named Iceland’s Best Inbound Golf Tour Operator 2025 by the World Golf Awards. It’s a big milestone for us - especially as Iceland Golf Travel and Iceland Soccer Travel have now come together under the Pursue Iceland brand. From the volcanic cliffs of Vestmannaeyjar to the coastal beauty of Brautarholt, Iceland’s golf scene is unlike anywhere else, and we’re proud to be leading the way.